This is research we did at Tweetbase to plan our roadmap. I’ve tried to provide accurate information below, but if you notice any issues, please let me know.

1. Typefully: Go for it if you're seeking the best editor, scheduler, and ease of use.
   1. Typefully is primarily a consumer tool. Offers the best UX, which makes scaling features challenging, but its superior UX will steal the users from the other B2B products in the long-run.

2. Tweethunter: A great option if you're an influencer hacking X growth. It's the most feature-rich tool on the market.
   1. It provides good onboarding for personalized AI. Its CRM is hard to use, yet it's an interesting feature. This tool leans heavily towards B2B.

3. Hypefury: Choose this if you need a content library and want to cross-post to multiple platforms.

4. Blackmagic: get this if you are analytics lover. I didn't find them particularly useful myself.

5. ilo: I wouldn't recommend this due to it being affected by changes in Twitter's API.

If we aim to achieve feature parity with the market, it could take us years. However, I believe we can catch up by focusing on a few core features that drive the most of value.

Must-have:

1. Great content editor. Ex) Unsplash image integration on Notion and built in image editor by Typefully

2. Scheduling

3. Engagement tools like auto retweet or auto DMs

4. CMD+K Command Bar

Opportunities:

1. Post tweets everywhere: threads, Reddit, Facebook, etc.

2. Content Library: Save links, highlight text, blogs, and videos, and turn them into threads.

3. Personalized AI writer: An AI assistant that writes like you, trained on your previous tweets.

Features Tweetbase said no:

Analytics. It’s cool but not essential to our core: letting user build a content library and cross posting.

Good to have but not essential

• 3rd Party Integrations

• Writing Prompts

• Weekly Email Reports

• Data export